Personalize at scale with workflow optimization tips, delivery personalization, and optimal list management. To monitor a transactional message, you need to access the corresponding execution deliveries. campaign workflows enable you to create and configure deliveries entirely for all available channels. Learn more about audience segmentation Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. “Trigger from fall preview Push”. The export list option allows you to export a maximum of 100,000 lines by default and defined by the Nms. It empowers you to give your customers a consistent and. Starting Campaign 21. You will then access the landing page dashboard. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Use the native email capabilities in Adobe Campaign with your other marketing channels. Confirm a landing page submission. So, understanding and having a plan for. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Once your channels work together, they work in your favor. Hover the mouse over the message of your choice. With inbound and outbound omni-channel campaign management capabilities, Adobe Campaign Classic allows marketers to orchestrate across digital channels like. Add the channel-specific configuration to your mobile application set up. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. en development by creating an account on GitHub. The first phase of a Cross-channel Campaign looks like any Campaign. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Read reviews. Organizations that use Adobe Campaign are seeing up to a 293% ROI and experiencing a payback period of just six months, according to Forrester. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. This message type can be personalized with all available profile attributes in Adobe Campaign but requires a secure handshake between Mobile SDK and Campaign. Click the message of your choice to edit it. Once duplication confirmed, edit the new typology and enter the label TYPOLOGY_PROFILE. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. Once your channels work together, they work in your favour. Contribute to AdobeDocs/campaign-standard. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The sections below provide information that is specific to the direct mail channel. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Hover over the Send via SMS template with the mouse and select the Duplicate element. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. You will then access the landing page dashboard. In this video, we are going to describe how to attach files to an easy file option. The different templates present various combinations of several types of elements. Select New Workflow as workflow type and click Next. Watch overview. Once your channels work together, they work in your favor. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. User. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Under the Specific actions section, select Start sending message to determine the. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Click Enable dynamic text. Click the Execution list tab. User. Once your channels work together, they work in your favour. Enter your push notification properties and select your mobile app in the Associate a Mobile App to a delivery field. Marketing Channels reports show how customers arrive to your website over the reporting window and how each channel impacts revenue or on-site behavior. Then, deliver timely and relevant campaigns that meet your customers in the right. Adobe Campaign offers a delivery template for mobile devices. Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints and devices with a unique pricing structure and flexible subscription model. By the end of this module, you should be able to Create and Execute the Cross-channel Campaign. Adobe Campaign helps you use automation to match the best offers and messages to the right people. User. Cross-channel marketing connects experiences on different channels across a single campaign. To access and modify it: Select Resources > Templates > Delivery templates from the advanced menu. en development by creating an account on GitHub. Select the execution delivery of your choice. Single send emails are standard emails, sent once. Hi @sree_vardhan_ra,. These advanced settings include general email channel parameters, email routing. Choose the keyword that will trigger this. Troubleshoot. With offline channels, it is different. Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. The Channels section provides the following activities:Step 2 - Create and configure the landing page. An import template is available under Adobe Campaign > Resources > Templates > Import. This message type can be personalized with all available profile attributes in. Experience League. To access and modify it: Select Resources > Templates > Delivery templates from the advanced menu. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. In the data structure definition, check the Add automatic ID field option, under the Fields section. Use Adobe Campaign to create and manage newsletters and cross-channel communications, through a set of services: messages are only sent to profiles who subscribed to the service (opt-in). While most email service providers are communicating to customers via a list-centric approach, Adobe Campaign relies on a. Launch, measure and automate campaigns across every channel. Adobe Campaign enables you to build the most accurate target: you can select recipients according to their age, localization, what they bought, if they clicked a link in a previous delivery, etc. Website & Blog. The following table lists all query string parameters Adobe uses in image requests. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. The second tab lets you assign a schedule to the activity, and the third tab defines the expiration conditions of the activity. Use Campaign to: Drive personalization and engagement through a. To start the deployment wizard, select Tools > Advanced > Deployment wizard. Accessing messages in campaigns. The channels are used. Quick Actions. To view the message delivery log, click the icon at the bottom right of the Deployment block. Then, deliver timely and relevant campaigns that meet your customers in the right. When using Adobe Campaign you can deploy a full orchestration of consistent experiences to your customers from digital to physical. For global information on how to create and send a. linear-gradient(45deg, rgba(8, 70, 155, 1) 0. Adobe Campaign allows you to add deliveries into a workflow. NOTE. Email Rendering: Includes 1,500 Email Renderings per year. As a Campaign administrator, you can configure email channel settings. Learn how to use Adobe Campaign to: Achieve operational efficiency through optimization and automation of marketing campaigns using offers, APIs, and templates to create dynamic campaigns and maintaining a healthy instance. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences. 0%)Open the push notification and access the Advanced options section. These advanced settings include general email channel parameters, email routing accounts, email processing rules and email properties. The key steps to send a SMS are as follows: Configure the SMS channel. 239 in-depth Adobe Campaign reviews and ratings of pros/cons, pricing, features and more. In Adobe Campaign Standard, configure the mobile property that you created in the Data Collection UI. Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. Verify that your user has the necessary permissions in Adobe Campaign Standard and tags in Adobe Experience Platform. Adobe Campaign comes with a pre-defined data model. Select Marketing plans > Transactional messages > Transactional messages. Specific information on how to create and configure each communication channel is available in these sections: Creating an email; Creating a SMS; Creating a direct mail delivery; Creating a push notification. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Configure the access to the account by specifying credentials depending on the chosen external account type. Adobe Campaign Ultimate With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Recurring emails: send the same email regularly and aggregate each. Marketing analytics that does more. Campaign comes with a set of built-in landing page templates: Acquisition: this is the default template for landing pages, which enables you to capture and update data in Campaign database. Contribute to AdobeDocs/campaign-standard. If you cannot access these channels, contact your account team. Discover Campaign hosting models. Refer to Setting up your Adobe Experience Platform Launch application in Adobe Campaign. An easier way to keep your whole organization on the same page and all of your marketing channels working together to inform and delight you customers. Harmonising all of your marketing channels is not an impossible task. Define the connection settings. Click the message of your choice to edit it. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. The marketing campaign cycle in Adobe Campaign illustrates the main areas of functionality of the product: Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. From the template defined in the previous step, create a new landing page in a program or campaign. Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. This user guide contains videos and tutorials on the many features and capabilities of Adobe. With Adobe Audience Manager you can create and share audiences across the Marketing Cloud, enrich audiences for cross-channel strategies, apply look alike. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Implementation steps for Campaign Interaction module. Standard direct mails are sent once. A mobile application name (one for all devices - Android and iOS). User. To send SMS messages, one or several external accounts must be configured by an administrator under the Administration > Channels > SMS > SMS accounts menu. For more information about working with images in PDFs, see Acrobat Help. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time. Adobe Campaign is a flexible tool allowing you to execute and orchestrate communications in many ways. With Adobe Audience Manager you can create and share audiences across the Marketing Cloud, enrich audiences for cross-channel strategies,. Learn more about Campaign Classic v7 build statuses in this page. The landing page content editor allows you to easily define, modify, and personalize content in Adobe Campaign. ). Get Started with Campaign. In this lesson, we are focused on the Campaign logic, rather than composing content delivery or traking responses. You can link the push notification to a campaign. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Once your SMS channel has been configured, you must create a channel surface to be able to send SMS messages from Journey Optimizer. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions. No two consumers are exactly alike. All marketing campaigns can be managed from a unified control center. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. Manage templates to configure messages properties and allow you to gain time and consistency across. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk delivery. Experience League Adobe Campaign Premium. These profiles are identified using a dedicated filter when creating a message. Discover how to browse and create marketing campaigns in this section. Thus, Adobe Campaign will be able to synchronize the profile and delivery data with the information returned by the provider. We are bringing innovations with a new major version release of Adobe Campaign to address these challenges and the rapidly evolving dynamics in cross-channel marketing. Adobe Campaign is a flexible tool allowing you to execute and orchestrate communications in many ways. The Adobe Experience Platform Mobile SDK helps power Adobe’s Experience Cloud solutions and services in your mobile apps. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. Step 1: Configuring the API call. For each recipient profile, the scores indicate the best send time for each weekday and which weekday is the best to send for best results. These elements are presented hereafter. In Adobe Campaign, make sure you can access the Push notification channel. The channels are used independently with no connection between them, meaning customers stays in one channel within one workflow. For more on creating an email, refer to this section. There's no plan to decommission ACS. Managed Services / Hosted. For each channel, specific functionalities are available. en development by creating an account on GitHub. In addition, you need to be familiar with SMS protocol and settings. Register. The SMS delivery activity is used to automate sending of SMS. You can also directly access a transactional message through the link located in the left. The ACS ID field will remain empty for profiles or elements created before activating this option. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. Paid hours required for additional Affiliated brands of. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and configured in Adobe Campaign. Note that this benchmark was. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. To access it, click the Content block in a landing page dashboard. Tags in Adobe Experience Platform synchronization FAQ; Experience Platform SDK integration FAQ; Configuring tag rules to support Adobe Campaign Standard use cases; Mobile use cases supported in Adobe Campaign Standard; How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK; Configuring SMS channel. We work across emerging digital channels, bringing data under one roof to get real-time insights based on a holistic view of your customer. Once your channels work together, they work in your favour. The customer receives communication through multiple channels based on, for example, their interaction with the previous communication. Action. Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console. To do this: Identify the PII fields that are sent by the Mobile Application. The advantage of. Adobe Campaign–Premium Bundle Pack . You can also watch this video that details how to deliver an offer on an inbound channel. Greg Webb from GM will discuss how GM has built a data-driven marketing solution on Adobe Campaign for four. Remove the Address on denylist rule. For more on typologies, refer to this section. To create a new campaign, access the Campaigns menu, then click Create campaign. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Create and run omni-channel digital marketing campaigns in Adobe Campaign, monitor their performance, and optimize them for success. Duplicate the out-of-box typology Transactional message on profile (mcTypologyProfile). Developer. In the Campaign field, enter the campaign associated to the email. To monitor a transactional message, you need to access the corresponding execution deliveries. Three types of In-App message are available in Adobe Campaign: Target users based on their Campaign profile (inAppProfile): This message type enables you to target Adobe Campaign profiles (CRM profiles) who have subscribed to your mobile application. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. In the Data Collection UI , create a mobile property. We have two options for attachments. To send a transactional push notification to the Adobe Campaign profiles who have subscribed to your mobile application, you first need to create and configure an event targeting the Adobe Campaign database. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Adobe Campaign let you form this Control Group from the main target by taking the sample. We can attach a local file or a calculated attachment. Its orchestration engine provides for rich multi-touch. Browse hand-selected photos, vectors, videos, and more. With offline channels, it is different. It empowers you to give your customers a consistent and. Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Configure Microsoft® Dynamics 365 for the integration with Campaign Standard. Learn more about the Adobe Campaign Delivery best practices. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on. When marketing and sales teams can coordinate their activities effectively, they enjoy 36% higher conversion rates and 38% higher sales rates. When a landing page is submitted by a visitor, you can configure the actions triggered. The first phase of a Cross-channel Campaign looks like any Campaign. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Curated collections. This video explains how to create a multi-lingual delivery based on a template. Each visit to your website is. If you are using this connector, you need to adapt your implementation accordingly with the new connector Adobe Analytics Connector. Last update: 2023-01-30. Many businesses hire agencies or freelancers to manage and optimize their ad campaigns. Click Save to create the offer. The process to setup double opt-in mechanism starts with the creation of the confirmation landing page: this page will be displayed when the visitors clicked on the confirmation email in order to register. In this example, the Fields section. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. This section gives some details on the built-in tables of the Adobe Campaign data model and their interaction. It is configured in the same way as dynamic content. User Review of Adobe Campaign: 'We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. The Adobe Express Content Scheduler and other social media scheduling tools provide a content calendar view to help social media marketers organize and plan their content, freeing up your time by automatically pushing. In Adobe Campaign, make sure you can access the In-App channel. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email. Define a custom event and select it as an event trigger for this IAM e. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. User Review of Adobe Campaign: 'We were using Adobe Campaign internally in our team, to manage offers and email campaigns for our customers. Double-click the activity to edit it. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. The actions that are common to one or more marketing activities are presented. Data is passed between the channels. The list shows unfinished deliveries contained in the Deliveries. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Once your channels work together, they work in your favour. Customer. The different Adobe Campaign admin operations are carried out via the Administration menu accessible when clicking the Adobe Campaign logo in the top-left-hand corner. 4% and 2. You can send different types of emails: 1. If you cannot access these channels, contact your account team. A cart abandonment is an example of trigger. Read the report. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing. Once your channels work together, they work in your favor. Paid hours required for additional Affiliated brands of. Share data in real time and bi-directionally between Adobe Marketing Cloud and Microsoft Dynamics 365 for Sales, including transactions, online behavior, and device use. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. On this page, learn how to edit the default values for the general email and sending parameters. In Adobe Campaign, make sure you can access the In-App channel. Contact your Adobe Campaign administrator. . channels. Click Edit Settings > Marketing Channels > Marketing Channel Manager. Only new records will have an ACS ID. Once duplication confirmed, edit the new typology and enter the label TYPOLOGY_PROFILE. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Adobe Campaign is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. Open the push notification and access the Advanced options section. Use Campaign to: Drive personalization and engagement through a single accessible view. S 805: Data-Driven Campaigns for New Markets with Adobe Campaign. 0%)Adobe Campaign v8 is designed for cross-channel marketers who need best-in-class cross-channel campaign management and a cloud solution with enterprise scale. Unsubscription: this template can be linked from an email sent. Learn about email marketing, customer journey management, omnichannel marketing, and more. Once your channels work together, they work in your favour. When the. By connecting all of your marketing channels, you’re able to customize the. Dedicated Server. A social media scheduler is a tool that helps content creators align and schedule social media posts across various social networks. Purpose-built for personalized cross-channel customer engagement at scale. A marketing campaign can also benefit from. Ad Creative allows you to generate hundreds of high. The pipeline retrieves users’ actions or triggers from your website. In order for an offer to be selected by the offer engine, it has to be. Overview. We required the email tracking capability that. Enter a Label and an Internal Name. Pros: It has a very friendly interface. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Step 2: Creating an email including an offer. One simple membership gives you and your team access to the very lat. You can send an email to customers and then an sms to those who did not open the mail. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. Transcript. Improve your multichannel marketing. By connecting all of your marketing channels, you’re able to customize the. Marketers don’t have to worry about how much each message costs and can instead focus on building high-quality customer. Hover over the Send via SMS template with the mouse and select the. In Adobe Campaign Standard, configure the mobile property that you created in the Data Collection UI. To do this, select a delivery from the Channels category of your workflow’s activity palette. A marketer can evaluate - the send time scores by accessing the custom data resources under Client data or the - scores can also be. Message templates and properties. This can be a direct mail that is used just once, or it can be a recurring direct mail. Harmonising all of your marketing channels is not an impossible task. Direct mail Channel. Create the landing page based on the desired template. From the advanced menu, via the Adobe Campaign logo in the top-left corner, select Administration > Application settings > Options. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Topics: Validation. Browse high quality and professional stock photos and royalty-free pictures and images. . Generative AI. To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. Enter the general parameters of the landing page (label, description, etc. Harmonising all of your marketing channels is not an impossible task. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. Created for: Beginner. background. background. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. In order for an offer to be selected by the offer engine, it has to be approved. In an email campaign, you don’t send a customer three emails in one day. This is the ID of the mobile application configured in Adobe. Triggers are processed in Adobe Campaign to send emails in near real time. With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Integrate Campaign SDK with your app. Here you can find self-help and learning resources to implement. Watch overview. Your customers are everywhere. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Use triggers for transactional messages. It empowers you to give your customers a consistent and. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences. The different configurations are as follows: Technical configuration of the channel, including routing, processing rules, deliverability parameters, etc. Use Adobe Campaign to introduce additional channels such as mobile push, SMS or even direct mail. Once created in the workflow,. Recurring emails allow you to send the same email multiple times to different targets over a defined period. Offer presentation via an outbound communication channel is carried out via direct mail, email, or SMS campaigns etc. Read out these sections to learn more about Deliverability: Deliverability management in. To keep track of delivery successes or failures, Adobe Campaign provides an email alerting system that sends notifications to inform users of important system activities. The Direct mail delivery activity allows you to configure and prepare a file containing profile data that you want to use for a direct mail campaign. Always make responsible and ethical use of personal information. Adobe Campaign offers a delivery template for mobile devices. Create an email and open its content. If your report suite does not have channels defined, the Auto Setup page displays. 314 in-depth Adobe Campaign reviews and ratings of pros/cons, pricing, features and more. Direct Mail. Half of customers engage with three to five channels during each buying journey. Select the Filtering rule type, then specify the desired channel. User. Automatically enrol or remove contacts from each segment based on behaviour and eligibility without having to manually update each list. Result. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. Change the label and select the category the offer should belong to. User. This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style that reinforces the brand’s ultimate message. By the end of this module, you should be able to Create and Execute the Cross-channel Campaign. You can create, configure, execute and analyze marketing campaigns. For more information, see Channel-specific application. SDKs. Learn more about the general guidelines for mobile deliveries in Adobe Campaign Standard such as how to configure your mobile applications or create Push notifications and In-App messages. AI enables companies to find the micro-influencers with the right audiences for them, across a large number of niches and audience segments. As shown here in this window, we have an email template opened up in the deliveries tab. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. . Triggers are processed in Adobe Campaign to send emails in near real time. Establish metrics for success. To be able to create or update the Profile resource with PII data, you must first extend the Profile resource with the desired fields. In the Properties section, specify how you want to execute the campaign. Overview. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels.